Everything is on the Record Adds Veteran Journalist Ric Bucher as Partner & Trainer

PORTLAND, OR – Everything is on the Record, a media & social media training and crisis counsel firm founded in 2007, today announced that veteran broadcaster and writer Ric Bucher (@RicBucher), has joined the firm as a partner and trainer.  Bucher joins Sports Business Radio founder and host and senior strategic communications executive Brian Berger as a partner with Everything is on the Record.

Bucher is an NBA Reporter for ESPN’s SportsCenter and NBA studio shows, as well as Senior Writer covering professional basketball for ESPN The Magazine. He also co-hosts a weekday sports talk show on 95.7 The GAME in the Bay Area. Previously, he was a writer for the San Jose Mercury News from 1989-97 covering the NBA’s Golden State Warriors, the NFL’s San Francisco 49ers, and college basketball.  He has also written for The Washington Post, The San Diego Union, and Yankee Magazine.

“I’ve experienced firsthand the opportunities and challenges presented by the multitude of social media avenues now available to public figures, both in and out of the sports world,” Bucher said. “I’m truly excited about the chance to partner with Brian and utilize all that I’ve learned to help anyone I can to make the right moves and avoid the wrong ones.”

Everything Is On The Record (@EIOTR) has provided training for pro and college athletes, coaches and executives. The media training firm has also worked with government leaders, CEO’s and corporate spokespeople.

Services provided by Everything is on the Record include:

  •     Media and Social Media Training
  •     Key Message Development
  •     Developing Strategies to Effectively Tell Your Story and Break Through the Clutter
  •     Crisis PR counsel
  •     Mock interviews, Press Conferences and Crisis Simulations
  •     How to Build Rapport with the Media and be at Your Best During Interviews

“I’m very excited that Ric is joining Everything is on the Record as my partner,” said Everything is on the Record co-founder Brian Berger. “Ric is one of the most well- respected journalists in the country and the terrific rapport he has built with numerous athletes, coaches and executives is an incredible asset for our firm. From assisting our clients with crafting key messaging and stories that will break through the clutter to helping them manage the tricky landscape of Twitter and Facebook, Ric will help us provide services that are vital in today’s multimedia world.”

For more information about Everything is on the Record and for links to the company’s Twitter and Facebook pages, visit www.everythingisontherecord.com.

Brian Berger,
Everything is on the Record
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