Forbes magazine profiled the groundbreaking event here.

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To read the Business Journal feature, click here.

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“John Lashway has a breadth of experience in both the boardrooms and locker rooms at the professional and college sports levels that has earned him a reputation for being among the most highly-regarded executives in the sports communications field,” said Brian Berger, co-founder and Partner of Everything is on the Record. “He has the business acumen to work effectively with owners and senior administrators. He understands the mentality of coaches and athletes, and the intense demands upon them. One would be challenged to come across a scenario that John hasn’t dealt with before in small or large media markets.”

Following 22 years in senior management positions in the NBA and NHL, and five years in major college sports, Lashway launched Lashway Communications Group (LCG) in 2008. His consulting firm has delivered communications and organizational development strategy, image enhancement, reputation management, media coaching, and promotional planning to organizations and individuals in sports, the performing arts, not-for-profit, and corporate realms. He will continue to operate LCG, serving clients across North America from offices in Toronto, Canada and Portland, Oregon.

“I’m excited to be joining a truly exceptional team of communications and media professionals with Everything is on the Record,” Lashway said. “Through Sports Business Radio and Brian Berger Public Relations, Brian Berger has worked closely with some of the most prominent athletes in sports. Lee Weinstein led Nike’s global communications team for 20 years and has an impressive record of accomplishment in government and politics too. Ric Bucher is one of the most respected journalists covering the sports world as both a writer and broadcaster. They form the “Dream Team” of media coaches and communications strategists. Their collective track record of success on behalf of clients in many areas is unsurpassed by any firm of its type in the country. It’s an honor to be joining their team.”

Berger and Weinstein founded Everything is on the Record in 2007. Bucher was named Partner of the firm October 2, 2012. EIOTR has provided media training and coaching for professional and college athletes, coaches and executives. The firm has also worked with government leaders, CEO’s and corporate spokespeople across the United States. Services provided by Everything is on the Record include:

• Media and Social Media Training and Coaching
• Key Message Development
• Developing Strategies to Effectively Tell Your Story and Break Through the Clutter
• Crisis Communications counsel
• Mock interviews, press conferences and crisis simulations

Berger and Weinstein are based in Portland, Oregon, and Bucher in San Francisco. For more information about EIOTR and for links to the company’s Twitter and Facebook pages, visit www.everythingisontherecord.com

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Bucher is an NBA Reporter for ESPN’s SportsCenter and NBA studio shows, as well as Senior Writer covering professional basketball for ESPN The Magazine. He also co-hosts a weekday sports talk show on 95.7 The GAME in the Bay Area. Previously, he was a writer for the San Jose Mercury News from 1989-97 covering the NBA’s Golden State Warriors, the NFL’s San Francisco 49ers, and college basketball.  He has also written for The Washington Post, The San Diego Union, and Yankee Magazine.

“I’ve experienced firsthand the opportunities and challenges presented by the multitude of social media avenues now available to public figures, both in and out of the sports world,” Bucher said. “I’m truly excited about the chance to partner with Brian and utilize all that I’ve learned to help anyone I can to make the right moves and avoid the wrong ones.”

Everything Is On The Record (@EIOTR) has provided training for pro and college athletes, coaches and executives. The media training firm has also worked with government leaders, CEO’s and corporate spokespeople.

Services provided by Everything is on the Record include:

•     Media and Social Media Training
•     Key Message Development
•     Developing Strategies to Effectively Tell Your Story and Break Through the Clutter
•     Crisis PR counsel
•     Mock interviews, Press Conferences and Crisis Simulations
•     How to Build Rapport with the Media and be at Your Best During Interviews

“I’m very excited that Ric is joining Everything is on the Record as my partner,” said Everything is on the Record co-founder Brian Berger. “Ric is one of the most well- respected journalists in the country and the terrific rapport he has built with numerous athletes, coaches and executives is an incredible asset for our firm. From assisting our clients with crafting key messaging and stories that will break through the clutter to helping them manage the tricky landscape of Twitter and Facebook, Ric will help us provide services that are vital in today’s multimedia world.”

For more information about Everything is on the Record and for links to the company’s Twitter and Facebook pages, visit www.everythingisontherecord.com.

MEDIA CONTACT:
Brian Berger,
Everything is on the Record
503-701-2215
or send us a message

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The half-day Summit will bring together sports PR executives from the major sports leagues (NFL, NBA, MLB, MLS, NHL, NASCAR, PGA, LPGA, etc) with executives from the amateur ranks (NCAA, COSIDA) to exchange ideas and to network.

To get the latest details regarding the Sports PR Summit, go here: http://everythingisontherecord.com/sports-pr-summit.

Follow the Sports PR Summit on Twitter at www.twitter.com/SportsPRSummit.

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