Everything is on the Record Adds John Lashway to Staff

PORTLAND, OR — Everything is on the Record (@EIOTR), one of North America’s premier media and social media training and crisis communications firms, announced today that John Lashway has joined the firm. A sports and entertainment executive with more than 30 years of communications and management experience, Lashway will support EIOTR’s client services in the areas of media and social media coaching, strategic communications planning, reputation management, and crisis communications resolution.

“John Lashway has a breadth of experience in both the boardrooms and locker rooms at the professional and college sports levels that has earned him a reputation for being among the most highly-regarded executives in the sports communications field,” said Brian Berger, co-founder and Partner of Everything is on the Record. “He has the business acumen to work effectively with owners and senior administrators. He understands the mentality of coaches and athletes, and the intense demands upon them. One would be challenged to come across a scenario that John hasn’t dealt with before in small or large media markets.”

Following 22 years in senior management positions in the NBA and NHL, and five years in major college sports, Lashway launched Lashway Communications Group (LCG) in 2008. His consulting firm has delivered communications and organizational development strategy, image enhancement, reputation management, media coaching, and promotional planning to organizations and individuals in sports, the performing arts, not-for-profit, and corporate realms. He will continue to operate LCG, serving clients across North America from offices in Toronto, Canada and Portland, Oregon.

“I’m excited to be joining a truly exceptional team of communications and media professionals with Everything is on the Record,” Lashway said. “Through Sports Business Radio and Brian Berger Public Relations, Brian Berger has worked closely with some of the most prominent athletes in sports. Lee Weinstein led Nike’s global communications team for 20 years and has an impressive record of accomplishment in government and politics too. Ric Bucher is one of the most respected journalists covering the sports world as both a writer and broadcaster. They form the “Dream Team” of media coaches and communications strategists. Their collective track record of success on behalf of clients in many areas is unsurpassed by any firm of its type in the country. It’s an honor to be joining their team.”

Berger and Weinstein founded Everything is on the Record in 2007. Bucher was named Partner of the firm October 2, 2012. EIOTR has provided media training and coaching for professional and college athletes, coaches and executives. The firm has also worked with government leaders, CEO’s and corporate spokespeople across the United States. Services provided by Everything is on the Record include:

  • Media and Social Media Training and Coaching
  • Key Message Development
  • Developing Strategies to Effectively Tell Your Story and Break Through the Clutter
  • Crisis Communications counsel
  • Mock interviews, press conferences and crisis simulations

Berger and Weinstein are based in Portland, Oregon, and Bucher in San Francisco. For more information about EIOTR and for links to the company’s Twitter and Facebook pages, visit www.everythingisontherecord.com

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