Meet Our Trainers


Brian Berger
 (@SBRadio) has worked in the sports business industry for more than two decades as a radio broadcaster and a public relations expert. Berger offers the rare perspective of someone who has advised senior executives about their strategic communications efforts, but has also interviewed some of the biggest names in sports and news as a journalist. Berger worked in the communications department for the NBA’s Portland Trail Blazers before launching his own Sports and Entertainment PR firm – BBPR Inc - back in 1998. Berger has worked on projects with high profile notables ranging from Michael Jordan, Carmelo Anthony and LeBron James to Chris Paul, Andre Agassi, Mia Hamm and Anna Kournikova. He has media trained many of today’s top NBA stars when they attended the Nike All-America Basketball Camp. BBPR has provided communications counsel for top corporate brands including Nike, the Jordan Brand, Morton’s the Steakhouse and the Sage Hospitality Group. Berger launched the nationally syndicated Sports Business Radio in 2004, and as the show’s host he has gone one-on-one with some of the biggest names in sports and business. Guests Berger has interviewed include golf icon Jack Nicklaus, NBA Commissioner David Stern, MLS Commissioner Don Garber, Dallas Mavericks owner Mark Cuban, Portland Trail Blazers and Seattle Seahawks owner Paul Allen, NCAA President Mark Emmert, BCS Executive Director Bill Hancock, Miami Heat head coach Erik Spoelstra and two-time NBA MVP Steve Nash of the Los Angeles Lakers. Berger is a Partner with Everything is on the Record and the CEO/Founder of the Sports PR Summit (@SportsPRSummit), which brings senior communications executives from across the sports world together annually to exchange ideas and to network with industry colleagues.


Ric Bucher (@RicBucher) is a radio host for 95.7 THE GAME in the Bay Area, an NBA writer for the Bleacher Report and a sideline reporter for the NBA on TNT. Previously Bucher was a contributor to ESPN’s SportsCenter and NBA studio shows, as well as Senior Writer covering professional basketball for ESPN The Magazine. Bucher was a writer for the San Jose Mercury News from 1989-97 covering the NBA’s Golden State Warriors, the NFL’s San Francisco 49ers, and college basketball.  He has also written for The Washington PostThe San Diego Union, and Yankee Magazine. Bucher is a Partner with Everything is on the Record.


Lee Weinstein (@WeinsteinPR) is a 30-year public relations and public affairs veteran, having worked for a Member of Congress, Oregon’s Insurance Commissioner and a Governor. For 15 years, Lee directed PR at NIKE, launching the Jordan Brand, Nike Shox, Nike Presto, supervising PR campaigns, working with top athletes and on the company’s PR efforts at the Sydney and Salt Lake City Olympic Games. Lee has an extensive crisis communications background. He directed Nike’s corporate responsibility communications and global employee communications. He left Nike in 2007 to start Lee Weinstein & Associates, Inc., a boutique PR agency focusing on communications strategy and public affairs. Current and past clients have included Facebook, Icebreaker of New Zealand, Portland Farmers Market, NIKE, Cole Haan, KEEN Footwear, Horizon Wind Energy, Apollo Group, popchips, Vestas American Wind Technology, Horizon Wind, Providence Health & Services, and more. Lee is a member of the Maryhill Museum of Art board of trustees. He was appointed by Gov. Kulongoski to the Cultural Trust of Oregon in 2010, and he helped found the Columbia Gorge Arts & Culture Alliance. Weinstein is a media trainer with Everything is on the Record.


John Lashway puts more than 30 years of communications and sports management experience to work on behalf of clients across a range of industries. John is president of Lashway Communications Group (LCG), an international consulting firm providing senior level strategic counsel, communications planning, media coaching, message development and delivery, and crisis communications expertise to clients from fields that include sports, the performing arts, media, event management, and charitable organizations. John has garnered considerable professional success in large, medium and small media markets. Recognized as a communications and community development leader during his 22 seasons in the NBA and 10 in the NHL, John has a depth of experience in both the boardroom and locker room that is rare in the industry. As senior vice president with Maple Leaf Sports & Entertainment (MLSE), John led the communications and community development functions for one of North America’s preeminent sports and entertainment companies. His management responsibility also included other business related to the Toronto Raptors, Toronto Maple Leafs, Toronto FC, Toronto Marlies, Raptors NBA TV, Leafs TV, the $500m Maple Leaf Square commercial project, and the 20,000 seat BMO Field. John led the media relations operation for the Portland Trail Blazers from 1986-95, simultaneously handling communications for Razor Sharp Productions, which hosted numerous national and international events in Portland. John launched his career as a member of the sports information staff at his alma mater, the University of Oregon. A media trainer with Everything is on the Record, John resides in both Toronto, Canada and Portland, Oregon.

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